Jammu:NITCO Ltd., a leading surface design company, today announced the opening of a new franchise showroom at Akhnoor in Jammu district.
This is NITCO’s biggest franchise showroom in India, spread across 4,152 sq.ft area.
The showroom was inaugurated by Mr Vaibhav Saraf, Vice president sales and Mr Manoj Pareek, General Manager Sales in presences of Mr Sunil Kumar, Sr RM and Zorawar Singh BM. The owners Mr Adarsh Bhushan Gupta and Mr Vivek Gupta were also presented on the occasion.
The showroom will be staffed by a team of highly qualified and trained service personnel, having vast knowledge about the tile industry.
This will help the franchise to seamlessly cater to customers and offer them the best design solutions for their spaces.
Over the past one year, NITCO opened stores in Chandigarh, Haryana, Kerala, Kolkata, Amritsar and Tamil Nadu. NITCO has a wide spread and well established network of 380 active direct dealers and 1,800 active sub dealers.
The company also owns 9 exclusive display centres under the brand name, ‘Le Studio’ and has 143 franchise stores across India and Nepal, known as ‘Le Studio Express’ (LSE), ‘NITCO Look’ and ‘NITCO Galore’.
Vaibhav Saraf, Vice President - Sales, NITCO Ltd said, "NITCO is focussed on driving substantial and sustainable growth through product and retail channel expansion.
We will continue our journey towards increasing our retail footprint across the length and breadth of India by appointing dealerships and franchisee stores to provide world class products to the Indian consumer. Our quest to expand our presence through various retail formats, best suited to meet the regional markets’ requirements, continues. We aim to focus on improving the in-house share through several support activities such as loyalty programs, annual tie ups etc.
Opening up our showroom in states like Jammu & Kashmir shall further strengthen our presence in this geographic region.
This upcoming showroom will enable our customers to scour through a variety of our nature-inspired tiles at best prices. Also, our partners here have good relations with architects and builders, which will help us establish our brand in the region.
Adarsh Bhushan Gupta, Franchise Partner, Kameshwar Adarsh Electronics said, “We are incredibly excited to partner with NITCO and display its world-class products in our showroom.