Fena, the leading fabric care, home care and personal care brand of India is all set to boost the country’s most spectacular cricket extravaganza, IPL. For the Indian Premier League Season 11, which is going to commence from April 07, Fena has confirmed its official partnership with Kings XI Punjab, the runner-up of 2014. And, as per the association, all jerseys and merchandise of Kings XI Punjab will carry Fena’s logo. Fena as a truly Indian and highly trusted brand of over 40 years feels that its brand value of trust, loyalty, excellence, teamwork and innovativeness align very well with that of a high performance sports team like Kings XI Punjab. Along with this, Fena will also have in-stadium presence on match days and significant brand exposure at the Kings XI Punjab’s home grounds, IS Bindra Stadium, Mohali and Holkar Cricket Stadium, Indore. The brand will also keep its viewers engaged and entertained via its facebook page https://www.facebook.com/fenahilena 

Fena feels confident that with the new explosive Kings XI line up after the IPL Auction, the new team under the captaincy of R. Ashwin, and with the experience of Yuvraj Singh and Chris Gayle, are ready to do some serious dhulai in IPL 2018. The young blood in the team of KL Rahul, David Miller, Axar Patel and others, adds some great all round depth to the team.

On this significant move, Mr. Santosh Saraswat, Product Manager, Fena said, “Cricket has always been close to our nations sports lovers hearts, and the stupendous popularity of IPL in the last 10 years further validates that no other sport is as entertaining and uniting as Cricket for the Indian viewers. With this year’s IPL getting even bigger and better, we take pride in extending our association with one of the best teams in IPL, Kings XI Punjab. This partnership further strengthens what our brand stands for and will help us engage with cricket fans across the nation through the common spirit and pure raw entertainment of IPL cricket”.

Mr. Satish Menon, CEO, Kings XI Punjab said, “We are extremely delighted to announce our partnership with Fena as our Principal Sponsor for the season. It’s great to find synergies when you come across likeminded brands with a vision that aligns cohesively with your efforts. Fena has been exactly that for us and we're confident about how mutually beneficial this association is going to be for us all.”

Fena is truly an Indian brand which is consistently moving and evolving with the nation’s aspirations and ethos. Today, Fena’s holistic product range including Fena Superwash powder, Fena Superwash detergent cake, Impact Smartwash, Nip Dishwash bar, Nip liquid and powder, Cop toilet and floor Cleaner and Famus beauty soap, Famus hand wash and hand sanitizer range, is the trusted choice of millions of Indian households.

Mr. Arshad Shawl, Director, Alliance Advertising & Marketing Pvt Ltd. said, “We welcome Fena into the ‘World’s most watched SPORT – IPL’ and are happy to connect them with millions of viewers and fans.  KXIP is a fantastic team and has one of the highest female fan base and most popular among the youth. It also serves the purpose to reach North & Punjab markets through this association. We at Alliance are excited to see both Indian and Foreign players endorsing the brand Fena, and this innovative approach will catapult the brand Fena to the next level. We wish both Fena & KXIP the very best.”